ANALYSIS OF CAPPADOCIA ROCK-CARVED HOTEL EXPERIENCE IN TERMS OF DEMOGRAPHIC VARIABLES
Sibel Ozdemir, Ebru Guneren
article (Uluslararası, Hakemli) | Yazar(lar): Sibel Ozdemir, Ebru Guneren | Yıl: 2026 | Dergi/Kurum: ANAIS BRASILEIROS DE ESTUDOS TURISTICOS-ABET | İndeks: WOS.ESCI | DOI: 10.5281/zenodo.17575568 | Anahtar Kelimeler: Experiential Value, Cave Hotels, Cappadocia, Demographic Characteristic — Özet: The locations within th
The locations within the Cappadocia Region, some of which were used by past civilizations, have been preserved to the present day and converted into distinctive accommodation facilities following a series of renovation projects. These facilities, designated as rock-carved hotels, are intended to prevent the trivialization of experiences and facilitate tourists' access to distinctive geographical, historical, cultural and architectural experiences. The objective of this study is to ascertain whether the experiences of domestic and foreign tourists staying in rock-carved hotels in the Cappadocia Region differ by their demographic characteristics. A total of 465 domestic and foreign tourists were surveyed for this study using the judgmental sampling method. The data obtained from the study were analyzed using the statistical software package SPSS. The T-test and ANOVA were employed to determine whether experiential value differed by demographic characteristics. The analysis indicated that tourists' experiences of rock-carved hotels are influenced by their demographic characteristics. The findings align with and contribute to the broader literature on experiential Tourism, particularly this study also highlights areas where experiential value theory can be further refined. The findings reinforce the importance of customization in service delivery.