Analysis of Destination Attractiveness Factors in Online Travel Guides: The Case of "Home Turkey"
Fatih Ercan
article (Uluslararası, Hakemli) | Yazar(lar): Fatih Ercan | Yıl: 2020 | Dergi/Kurum: ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES | İndeks: WOS.ESCI | Anahtar Kelimeler: Online Travel Guides, Tourism Industry, Destination Attractiveness, C
Destination attractiveness are effective factors to gain competitive advantage in tourism industry. Therefore, countries try to promoting destination attractiveness to potential visitors in the international area. One of the most effective tools that is used in line with this purpose is online travel guides. The aim of this research is to analyse destination attractiveness factors in the online travel guides and obtain descriptive information. Destination information was obtained from Turkey Home website by using document analysis technique. QDA Miner qualitative data analysis software was used to analyse collected data. According to research results, the most used destination attractiveness factors are history of city, historic buildings and natural beauties. On the other hand, it's determined that there is not information about destination attractiveness factors like cultural and art activities, climate, fresh air, flora, transportation opportunities and tourist information offices does not exist in any destination.