A NEW NEOLOGY SAMPLE IN TURKISH: THE VERBALIZED BRANDS
Arda Karadavut
article (Uluslararası, Hakemli) | Yazar(lar): Arda Karadavut | Yıl: 2016 | Dergi/Kurum: SELCUK UNIVERSITESI TURKIYAT ARASTIRMALARI DERGISI-SELCUK UNIVERSITY JOURNAL OF STUDIES IN TURCOLOGY | İndeks: WOS.ESCI | Anahtar Kelimeler: Language deterioration, brand names, neologism, producer, consumer — Özet: The presence of
The presence of utterance of language, which is an animate asset, is in progress. Naming after a newly produced term in a language is described with the term "neologism" the terminology of linguistics. Neologisms might emerge from technological, economic, psychological or cultural causes. Many linguists consider the concept of neologism one of the causes of language deterioration. In this study, that brand names are rendered to the concept of verbalized through both producer and consumer, and the causes of the rendering to the concept of verbalized in terms of producer and consumer on the basis of neologism will be examined separately. At the end of the research, it will be displayed that neologisms contribute to the vocabulary of a language when these are compatible with the structure of mode and meaning of that language.